Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1) 10 YouTube Ads That Took 2023 by Storm
Think you’ve seen it all in YouTube ads? Think again!
2023 brought us a lineup of ads that turned heads and broke records.
From the art of the absurd to the tactic of storytelling, we reveal ads that made millions stop, watch, and wonder.
Get ready to explore ads that didn’t just bend the rules – they rewrote them!
Read the whole article here.
2) Google Ads to Phase Out Multicall Requests
Google Ads is moving towards a system primarily based on real-time bidding auctions for apps. It has stopped buying on multicall requests in waterfalls that do not contain a bidding ad unit, and in January 2024, will stop responding to multicall requests within hybrid setups as well.
Read the whole article here.
3) Elevate Your Performance Max Campaigns: The 20% Conversion Boost!
Imagine transforming your digital marketing game with just one simple tweak.
Well, it’s possible with one of the newest Performance Max campaign features – Search themes.
You might be wondering, what’s the big deal about Search Themes?
Let me tell you: it’s the secret sauce that can skyrocket your conversion rates by a staggering 20%.
Read the whole article here.
Remember to bookmark this page, and share your thoughts with us in the comments section below. Your feedback is invaluable to us.
Want more content like this?
Don’t miss out on the latest news and updates from the world of Direct Response advertising! Subscribe to our newsletter today 👇
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session:
Like this post? Let's continue the conversation!
Get in touch with us by shooting us a quick email or tagging us on LinkedIn or Instagram, and sharing your thoughts. Your feedback helps us keep our blog relevant and interesting.
Get Our Newsletter
Need Help?
Get in touch with us for an insightful evaluation of your ads + actionable tips to help amp up your direct response revenue
