Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

June 16, 2024
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Inspiration

Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.

Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.

Let’s dive right in and explore the top three must-read articles of the week.

1. The YouTube Ad Funnel Blueprint: Crafting YouTube Ads That Convert Like Crazy

Have you ever wondered how some brands seem to effortlessly turn casual YouTube viewers into enthusiastic customers? Well, it’s not magic—it’s a well-crafted YouTube ad funnel, and you’re about to learn how to create one that’s just as effective.

In this guide, we’ll walk you through everything from capturing those first glances to sealing the deal. Whether you’re new to the game or looking to sharpen your skills, stick around, because we’ve got the insights you need to make your YouTube ads not just seen, but remembered and acted upon.

Ready to transform your video marketing strategy? Let’s dive in!

Read the whole article here.

2. Google Merchant Center Now Enables Direct Ad Campaign Management

Google Merchant Center has introduced a new feature that allows users to manage and create ad campaigns directly within its interface. This update can be found under the Marketing section, specifically in Ad Campaigns.

With this new feature, users can view all active Shopping and Performance Max (Pmax) campaigns. Key metrics such as clicks, conversions, cost, and cost per conversion are readily available, providing comprehensive insights into campaign performance.

Read the whole article here .

3. The unreliable claims booming: How to avoid and resolve Google Ads Policy violations

Today, we’ll focus on a specific policy issue that has recently become more prevalent: unreliable claims. This falls under the Misrepresentation policy, which aims to ensure that ads are clear, honest, and provide necessary information.

Unreliable claims entice users with improbable results as likely outcomes. They fall into three sub-categories:

Claims related to health and weight loss.
Claims related to financial products or money-making schemes.
Claims related to politics, social issues, or matters of public concern.

Read the whole article here.

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Billing: Advertisers can make payments, download tax documents, and update payment methods.

Account Settings: Options to cancel accounts and claim refunds will remain available.

Appeals and Verification Processes: Advertisers can still initiate appeals or undergo verification processes to challenge suspensions.

Security Settings: Updates to security settings are allowed to ensure account safety.

Navigation and Reports: Account holders can navigate through their accounts, read information, and download reports.

While the new restrictions give Google greater control over suspended accounts, they also ensure that advertisers retain limited capabilities to manage essential aspects of their accounts. This balance is crucial for maintaining account security while also providing advertisers the opportunity to resolve issues and regain full account functionality.