Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The missing link in your Google Ads strategy: The insider’s guide to TV device targeting
Working with Google Ads ultimately revolves around a simple goal: how to explore and expand your advertising efforts while keeping your CPA (Cost Per Acquisition) or CAC (Customer Acquisition Cost) as low as possible, or maximizing your ROI (Return on Investment) or ROAS (Return on Advertising Spend), depending on your focus.
Achieving this goal is much harder than it seems.
2. Unskippable Video Ads Coming to Instagram: Here’s How They Work
Instagram is reportedly testing a new ad format that could change the way we experience our main feeds. This new feature introduces unskippable video ads, designed to stop users from scrolling until they’ve viewed the ad completely.
The unskippable video ads will appear in the main Instagram feed with a timer at the bottom. Users cannot scroll past the ad until the timer runs out, ensuring that the ad is viewed in its entirety before continuing.
3. Eliminate guesswork and skyrocket your YouTube ad performance with creative testing
Sick of guesswork when writing YouTube ad copy? Crafting what you think are kickass headlines and calls to action, but still not sure if they’ll convert?
I feel you.
But what if you could eliminate the confusion and see exactly what makes your audience click?
With creative ad testing methods, you can methodically try different ad copy elements to learn what hits the mark.
In this post, we’ll look at some creative, yet underused ways to test YouTube video ads. We’ll explore tips for optimizing headlines, calls-to-action, opening lines, and body text – all the key elements.
Together, we’ll walk through how to set up controlled experiments, calculate significance, and find the highest-performing copy for the videos with confidence.
Read the whole article here.
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