Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Two months, $2 million: Dissecting direct response techniques for rapid success
As a Creative Director, and someone who deals with ads daily, my big goal is to stay ahead in the Direct Response advertising space—a goal everyone should share in this field. My mornings typically begin on VidTao, so it’s fitting to launch this YouTube Ad Spotlight series, where we analyze various successful YouTube ads and explore the reasons behind their success.
While success goes more broadly than just creatives, there’s no success with a bad creative. And that is more than enough of a reason to dig deeper.
2. Boost Sales and Loyalty with Pmax’s New Customer Lifecycle Features
In a new update announced at GML 2024, advertisers can now leverage Pmax Customer Lifecycle Goals to create more personalized and engaging ads. This feature is designed to target both potential new buyers and loyal members, making it a versatile tool for businesses looking to expand and retain their customer base.
Read the whole article here.
3. Ask and learn: Exclusive knowledge from Inceptly’s top minds
We’re excited to bring you a special article this time, where we answer some of the most intriguing questions from our readers. Our experts at Inceptly have shared their knowledge and insights to help you solve your dilemmas and navigate the world of digital marketing more effectively.
This article features insights from Inceptly’s Lead Media Buyer, Mirna Peric. Mirna is a top-notch Media Buyer with years of experience and millions of dollars in revenue-generating ad spend to prove it. Her insatiable curiosity combined with a strategic mindset helps her stay ahead of the game when scaling our clients’ offers.
Read the whole article here.
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