Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The secrets of advertising greats [Part 2]: Your cheat sheet to copywriting mastery
Today, we’re diving into some of the most iconic and influential advertising books of all time.
Whether you’re revisiting these classics or discovering them for the first time, keep reading to uncover the lessons you need to create great copy that converts. In this article, we’ll break down the core teachings from essential books every copywriter should have on their shelf:
How to Write a Good Advertisement by Victor Schwab
Words That Sell by Rick Bayan
2. Expand Your Advertising Reach with Meta’s New Automated Video Ad Option
Meta has unveiled a new feature for advertisers: automated video ads for Catalog Product Ads. Previously known as “Dynamic ads,” Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then showcases the most relevant products to each user, based on their interests and previous interactions.
Until now, Catalog Product Ads were limited to still image placements. However, with this new update, video assets can now be included in your product listings. This enhancement provides a more dynamic and engaging way to present your products, potentially increasing user engagement and conversions.
Read the whole article here.
3. Maximize your campaign’s impact with Google’s generative AI for visuals
Exciting AI-driven enhancements are on the horizon for Demand Generation campaigns, promising to elevate your visual storytelling. By utilizing generative image tools, you can easily create a wide array of captivating visuals in just seconds with the help of generative AI feature integrated in Demand Gen campaigns.
With generative image tools, you can efficiently experiment with new creative concepts, whether it’s testing different image styles or starting from scratch. Your input is key in helping Google AI generate images that are tailored to your business or client’s needs. For instance, if you operate a furniture e-commerce store, you could input prompts like “modern living room furniture in a cozy, urban loft setting” to generate images that appeal to customers seeking contemporary interior design inspiration.
Read the whole article here.
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