Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon
Summer is on the horizon, and with it comes a shift in consumer behavior. People are looking for ways to relax, have fun, and try new things. As a Google Ads advertiser, this presents a golden opportunity to reach new audiences and generate demand for your products or services.
But the question remains: is a Demand Gen campaign right for you?
2. What Google’s New Suspension Policy Means for Advertisers
Google revealed upcoming changes to how suspended Google Ads accounts are managed. Starting in June 2024, these accounts will face stricter limitations on the actions that advertisers can take during the suspension period.
3. The secrets of advertising greats: Your cheat sheet to copywriting mastery [Part 1]
Who has time to read all the advertising greats cover-to-cover these days? We’d love to cozy up with these famous tomes and soak up their wisdom, but let’s be real – our TBR piles are already out of control.
That’s why we’re serving up bite-sized guides to the heavyweights of copywriting literature. Consider us your bookish buffet, letting you sample the most flavorful morsels from these masterpieces.
In just a few minutes, you’ll get the dish on what direct response legends like Eugene Schwartz, Gary Halbert, and Joseph Sugarman cooked up. We’ll whet your appetite with a condensed serving of their key concepts, so you can dine on their essential insights without getting overstuffed.
Read the whole article here.
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