Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Five tried-and-tested strategies for beating copywriter’s block
Experiencing a copywriting stalemate can be daunting, whether you’re stuck staring at a blank page, struggling to continue a piece, or at a loss for words. While it may not seem like it during these moments, there are several straightforward strategies to navigate these creative obstacles.
Trust in your ability to write, recognize that sometimes words might not flow effortlessly, and consider implementing one or more of these effective methods.
2. What’s the purpose of each Google Ads campaign type and how to set CPA expectations?
Understanding the purpose behind each campaign type and establishing realistic Cost Per Acquisition (CPA) expectations are crucial steps toward maximizing your advertising ROI. The PPC expert Thomas Eccel offered his insights on this topic via his LinkedIn profile. Let’s delve into his analysis.
Read the whole article here.
3. $9M Ad Spend Insights: Your Key to YouTube Dominance Over Competitors
Hold up. Before you spend a single cent running YouTube ads, we gotta talk.
Look, YouTube has over 2 billion monthly users. That’s a massive audience, but it also means ENDLESS competition for attention. You can’t just toss an ad out there and expect it to work miracles.
Nuh-uh. This is a battlefield, and you gotta be strategic if you want to win.
So here’s what we’re gonna do. We’re gonna peel back the curtain and learn from the pros. I’m talking about the video ads that are ALREADY dominating – the ones raking in leads and sales as we speak.
Read the whole article here.
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