Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Maximize Engagement & Reach on YouTube with Video Reach Campaigns
YouTube is a constantly evolving platform, and with the rise of mobile consumption and TV screen browsing, creators have more opportunities than ever to connect with their audience.
Today, we will dive into video reach campaigns (VRCs), a Google Ads feature that helps you maximize your reach and engagement on YouTube.
2. New “Top Ads” Update: Here Is What You Need To Understand
“Top Ads” have enjoyed a prime position above organic search results, serving as prominent placements for advertisers. However, with the latest update, these ads may now appear below organic results in specific query scenarios, dynamically adjusting their positioning.
Read the whole article here.
3. Lessons from 4M in ad spend: Influencer-driven YouTube ads in direct response advertising
n today’s look, we’re gonna dive into a concept that is still slightly ‘taboo’ or overlooked in some parts of direct response advertising. Yes, we all know how important it is to grab our audience’s attention and deliver our message like a boss within those precious few seconds, but we’re all always on the lookout for how to do it.
Especially when it comes to YouTube ads, we’re not talking nearly enough about how important authority is, and not just by founders or random users, but of people who are trusted in an industry or niche. That’s where influencer-driven YouTube ads come in, and let me tell you, Envato Elements is straight-up killing it in this game.
Read the whole article here.
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