Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Value-based bidding: Your new secret advertising weapon
Are you stuck in a loop, experimenting with CPA and Maximise Conversion bidding strategies, but feeling like you’re going in circles?
Well, today, we’re about to break that cycle and introduce you to a bidding strategy that’s definitely worth testing and, most importantly, how it can benefit you.
Read the whole article here.
2. The Netflix data revolution: From underdog to industry leader
In the early 2000s, Netflix, a relatively small DVD rental company, was competing against the industry titan, Blockbuster.
Despite its smaller size and limited resources, Netflix began making a series of strategic moves that would unexpectedly transform the entire entertainment industry.
Against all odds, they began to outpace their gigantic rival. What could have been the hidden strategy behind Netflix’s remarkable ascent?
Read the whole article here.
3. Google Analytics 4 audience builder now on Google ads
Google has introduced a new feature that enables the creation and application of Google Analytics 4 audiences directly within Google Ads. This integration allows marketers to gain a deeper understanding of their target audience, make informed decisions, and optimize their advertising strategies for better performance.
Read the whole article here.
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