Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns
With its vast user base and diverse content offerings, YouTube provides advertisers with unparalleled opportunities to showcase their products and services. However, amidst the vast sea of potential viewers, there exists a darker side – the realm of junk traffic.
Junk traffic refers to low-quality or fraudulent clicks and impressions that can drain your advertising budget and undermine the effectiveness of your campaigns.
2. Meta Introduces Engagement-Based Targeting for Shopping Campaigns
Meta has introduced a new feature in its Advantage+ Shopping Campaigns that lets you target people interested in your products or services but haven’t bought anything yet. Digital ads expert Jon Loomer highlighted how you can now focus on customers who have engaged with your brand but haven’t made a purchase.
Read the whole article here.
3. Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate
News flash – AI tools are churning out marketing copy faster than you can say “generic drivel.”
As a creative copywriter, how do you keep your writing delectable and irresistible? How do you add that special sauce that makes audiences come back for more?
Grab a napkin and get ready to feast on some tips for being a 5-star chef in the fast food era of AI!
Read the whole article here.
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