Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Inside 3 of our top YouTube ads from $250M in adspend
At Inceptly we’ve managed over $250 million in ad spend for Direct Response advertisers across YouTube, Google, TikTok, Meta, and more.
Today we’re pulling back the curtains on 3 great products we at Inceptly have had the privilege to scale on YouTube.
You’ll discover the lessons we learned through our digital advertising strategies, creating and running these ads, from $3.8 million in ad spend to 55 million+ views and more. Stick around for actionable tips to create high-converting ads that scale your offer into infinity and beyond.
2. When Do Keywords Activate with Search, DSA, and Pmax in Your Google Ads Account?
Google has refined ad targeting on its platform, allowing ads to appear when they match a user’s search term on Google or its partner sites. It recently added a prioritization chart to its support page.
The PPC expert Thomas Eccel considers this Google Ads’ prioritization chart very on point.
Read the whole article here.
3. How You Can Benefit From YouTube 2024’s Big Shift
YouTube’s algorithm update in 2024 is a game-changer, particularly for direct response marketers.
This update has shifted the focus from mere engagement metrics to prioritizing viewer satisfaction, making it imperative for advertisers to adapt their strategies accordingly.
Read the whole article here.
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