Welcome, dear readers, to the very first edition of “Inceptly’s Weekly Marketing Recap!”.
We are thrilled to embark on this exciting journey with you, where we’ll bring you a curated selection of the week’s most captivating marketing articles.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this week’s blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
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1) 4 of the Best Value Proposition Examples I’ve Ever Seen
Do you ever wonder why some phrases stick in your mind like a catchy tune? Have you ever read a line so compelling it felt like it was speaking directly to you?
Welcome to the world of value propositions, where sometimes the line between win and failure is thinner than your smartphone.Â
What if a few words could tell a story, paint a dream, and promise a journey? Well, you certainly do not wish to throw words together simply. You will be smart to engineer them for impact.
Ready to see what separates the so-so from the show-stoppers in the world of direct response? This isn’t your average walk-through fluffy marketing jargon. No, we’re going straight to the heart of what makes a value proposition stick – and sell. Ready to see the kind of messaging that cuts through the noise like a hot knife through butter?
Read the whole article here.
2) Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency
YouTube ads are a vital component in today’s digital landscape as they offer advertisers a 360° approach to connect with their target audience.
Combining the power of video content, precise targeting, extensive reach, and measurable performance, you have it all.
It’s not a question of whether you should or shouldn’t start running YouTube ads. The real debate is choosing between managing YouTube ads in-house or outsourcing to a specialized agency…
As with all things in life, there is no one-size-fits-all answer to this question. Still, this simple framework can help you decide what suits your business case best at this moment.
Regardless of whether your business owns a brand-new product or service or you have an already established brand, here is what you should consider:
Read the whole article here.
3) Maximize Your ROI: New Google Guide for Value-Based Bidding in Ads Campaigns
Google has released the Testing Value Based Bidding using Google Ads Campaign Experiments Guide, a four-page PDF document that provides valuable insights and instructions for testing Maximize conversion value or Target ROAS bidding strategies.
This comprehensive guide takes advertisers through the process of setting up, executing, and evaluating value based bidding experiments.
Read the whole article here.
Those were our three most read articles for the past week. Remember, every day we publish something new, offering a continuous stream of valuable insights to fuel your marketing endeavors and keep you at the forefront of the marketing landscape.Â
Stay tuned for our next blog!
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