Adding videos to your product listings is a great way to show off your products from different angles or in action. Google Merchant Center now lets you include video links for each product, giving customers a better understanding of what you’re selling. Here’s a quick guide on how to use the video link feature.

Videos help customers see your product in use, which can make a big difference in their buying decision. While images are important, videos provide a more detailed view, showing exactly how a product works or looks in real life.

Adding video links to your product feed is optional, but it can make your listing stand out. If your product benefits from demonstrations or extra visuals, adding a video is a smart choice.

How to format your video links

Make sure you follow these guidelines when submitting your video links:

• Type: The video URL must start with “http://” or “https://.”
• Limits: You can add up to 10 videos per product, with a total of 2,000 characters.
• File format: For a TSV file, simply list the video URLs like this: https://example.com/video1. For XML feeds, use <g:video_link>https://example.com/video1</g:video_link>.

Requirements for videos

To make sure your videos are used properly, follow these rules:

• Accessible URLs: Your video links should be public and easy for Google to access (no password protection or restrictions).
• Ownership: You must own the rights to the video content, and any payments to creators should be handled directly.
• Authorization: Google needs permission to crop or edit the videos if necessary (for thumbnails or previews).
• Static links: The URLs you submit should stay the same and not expire over time.

Best practices for videos

To get the most out of your videos, here are a few tips:

• Use HD quality: Upload videos that are at least 720p (1280×720) or 1080p (1920×1080).
• Show the product in action: Videos that show the product being used are more helpful to customers.
• Focus on the product: Make sure your videos are about the specific product, not just general brand videos.

Adding videos to your product listings can help customers get a better idea of what they’re buying, making them more likely to make a purchase. 

For more information, visit Google’s official page here.