Google Ads has released a video guide that explains step by step how to upgrade your Google Display Ads campaign to Max Performance Max. The speaker first discusses the benefits of upgrading, such as increased conversions and simplified account management. They then walk through the steps of the upgrade process, which includes reviewing your assets, campaign settings, and publishing the campaign. Finally, they provide a link to the Google Ads help center for more information.

Key takeaways from the video:

• Performance Max is a new campaign type that automatically optimizes your ads across all Google channels.
• Upgrading to Performance Max can help you achieve better results with your campaigns.
• The upgrade process is relatively simple and can be completed in a few minutes.