Google is making a big change to Call Ads, phasing them out in favor of Responsive Search Ads (RSAs) with call functionality. This shift, announced in October 2024, requires advertisers to adjust their campaigns to keep running smoothly.
Key changes to call ads
- Final URL required: Call Ads must now include a landing page to be eligible.
- Business name requirement: Advertisers must add a business name at the campaign or account level.
- No more new call ads: Soon, advertisers will no longer be able to create standalone Call Ads.
- Migration rules: Existing Call Ads without a final URL won’t be migrated, so they’ll stop running.
What advertisers should do
If you’re using Call Ads, transition to Responsive Search Ads with call extensions to maintain your campaign’s performance. Ensuring your ads comply with these new requirements will keep your phone leads coming in.
For more details, check Google’s official help page.
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