PPC expert Thomas Eccel recently shared an effective strategy on his LinkedIn profile for leveraging Meta campaigns to bolster Google Ads Demand Gen audiences. Here’s his approach:
- Run Meta LeadGen campaigns to gather first party customer data (i.e leads, purchasers or only micro leads) -> This depends on your budget, you need to get at least 1.000 data entries here.
- Download your Meta LeadGen list as .csv or if you have a CRM running, from the CRM.
- Fill the data in a Customer Match Google Ads Template
- Upload it to your Google Ads Account (Note: data requires the highest privacy level, so only you as the data owner can download and upload first party data, never your agency)
- Create a Demand Gen campaign and use this first party audience as your Lookalike Seed List. (Note: in order to maximize reach, you could also use your google ads converter as a second seed list.)
- Define Lookalike Reach (Narrow, Balanced or Broad).
- Congrats, you have the purest Lookalike Audience.
By following these steps, you can enhance your digital marketing strategy and achieve better outcomes.
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