Did you know that 72% of retail marketers find consumer insights essential for holiday marketing? Google offers powerful tools to help you understand your customers, track performance, and adjust your strategy in real-time. Here’s how you can set yourself up for success this holiday season with the latest tools and features from Google AI.
These tools will keep you informed:
- Category-level insights: Access performance metrics, demand trends, and actionable recommendations directly within Google Ads to drive additional clicks and sales.
- New customer acquisition goals: Focus on attracting new customers during peak times with optimized ad placements that boost profitability.
- Tailored product insights: Use Google Merchant Center’s new features to generate customized reports and explore trending search terms, helping you make informed inventory decisions.
- Privacy-centric app campaigns: Optimize your App campaigns with geo-based conversion lift studies and privacy-centric incrementality tests, integrated with Google Analytics 4 or your first-party data.
- Performance planner: Predict and prepare for holiday shopping surges by adjusting campaign budgets and ROAS targets well in advance.
Engage shoppers with AI-enhanced creative
With 34% of shoppers starting holiday shopping as early as July, capturing their attention early is key. Google’s AI-powered creative tools make it easier than ever:
- Product Studio: Starting in September, create AI-generated videos and stunning visuals tailored to seasonal moments or sales events. These assets can be seamlessly applied across your marketing channels.
- Generative AI in Performance Max: Use AI to craft holiday-themed imagery and dynamically optimize ad copy, ensuring relevance in a rapidly changing market.
Full-funnel marketing for lasting impact
To succeed during the holidays, it’s crucial to engage, convert, and retain customers at every touchpoint. Google’s full-funnel marketing solutions offer powerful tools:
- Performance Max enhancements: Refine your campaigns with new features like URL contains rules and improved brand exclusions to reach the right audience.
- Local shopping intent: Convert local intent into store sales with automated onboarding for local inventory ads.
- Loyalty promotions: Attract and retain valuable customers with exclusive discounts and tailored bidding strategies.
- Retail media in Search Ads 360: Leverage first-party data to enhance brand relationships and drive more sales.
- Ads power pair: Combine AI-powered Search campaigns with Performance Max campaigns for maximum ROI.
- Omnichannel smart bidding: Optimize both online and in-store conversions with omnichannel bidding strategies and experiments.
Find all the details on Google’s official announcement.
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