Exciting news for online retailers in Europe. Google’s AI Product Studio is now live for more Merchant Center accounts as part of an experimental rollout. Announced earlier this year at the Marketing Live event, this tool uses generative AI to optimize shopping product images, making it a valuable addition to your digital marketing toolkit.

What can the AI Product Studio do?

This innovative tool allows you to:

• Transform product images by generating unique scenes.
• Remove backgrounds to create clean, professional visuals.
• Improve image resolution for sharper, more appealing photos.

How does it work?

Using the AI Product Studio is simple and user-friendly:

1. Select an existing product image you’d like to optimize.
2. Describe the product shape or container in five words or fewer.
3. Set the scene by describing the placement, surroundings, or background—or use one of the pre-populated templates.
4. Hit “Generate Scene” and let the AI work its magic (processing takes up to 40 seconds).
5. Optionally, you can remove the background to refine the look.
6. Finally, increase the image resolution for high-quality results (this step takes up to 20 seconds).
7. Your optimized product image is ready to go!

Each image takes about two minutes to optimize, which is perfect for businesses with a small catalog of products. However, for larger inventories, this could become a time-consuming process.

Thomas Eccel announced this change on his LinkedIn profile.