Starting June 2, 2025, Google will require advertisers offering debt services in Australia, Brazil, Germany, Ireland, South Korea, and Spain to complete its Financial Services verification process.

This change moves debt services into the broader Financial Services verification program, streamlining the process by replacing the previous standalone certification for debt-related advertisers in those countries.

Key points:

• Who’s affected: Advertisers promoting debt services and targeting users in the six listed countries.

• What’s changing: Debt service advertisers must now go through the full Financial Services verification, rather than a separate debt-specific certification.

• No policy change: Google is not introducing new advertising restrictions — this is a process update only.

• Already verified? If you’ve previously completed Google’s debt services certification in these countries, you’re not required to re-verify.

• Compliance reminder: All advertisers must continue following local regulations and Google’s Financial Products and Services policy.

This update is part of Google’s ongoing efforts to consolidate advertiser verification pathways and maintain trust across financial-related ad categories.