To maintain the effectiveness of their ad campaigns the advertisers in the European Economic Area (EEA) have to act now to prevent campaign performance issues.
Google is ramping up its enforcement of the EU User Consent Policy, so you need to send verifiable consent signals to them. Overlooking this could negatively impact your campaign’s reach and profitability.
What to do next? If you’re using Google APIs/SDKs for audience data sharing, upgrade to the latest Google Ads API and Display & Video 360 API versions immediately.
For app advertisers, updating to the newest Google App Conversion Tracking API or SDK is essential. This ensures your consent signals align with user preferences, aiding in accurate measurement and modeling.
If you work with App Attribution Partners (AAP), switch to the latest AAP SDK/API and collaborate with your AAP partner to correctly relay consent signals to Google.
Remember, these changes affect all advertisers targeting EEA consumers, regardless of your location. Act now to keep your campaigns running smoothly!
For comprehensive details, delve into Google’s full announcement.
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