Google is currently testing a new ad format that combines video with product listings across its most “browsy” surfaces: Search, Image Search, Google Shopping, and Discover.

This format—described as “Video ads across Google surfaces”—allows advertisers to add video assets to Performance Max campaigns. These videos are paired with product information and clickable links, offering a more interactive shopping experience earlier in a user’s discovery journey.

What’s new?

• Interactive video format: Videos now appear alongside product details to create a rich, scroll-stopping experience.

• New surfaces: These video+product ads are being tested across lower-intent, browsy placements—like Discover and Image Search—beyond standard search ads.

• Performance Max Compatible: Advertisers can enable the format simply by uploading video assets to their PMax campaigns.

• Clickthrough to website: All ads link directly to the advertiser’s site for deeper exploration or purchases.

Why it matters

This move gives advertisers a new way to introduce brand storytelling and showcase products visually earlier in the buyer’s journey—when users are still browsing and not necessarily searching with high intent.

The format is especially useful for new or growing brands that want to build awareness across visual-heavy Google environments and encourage product exploration.

How to use it

To access this new ad type, simply:

1. Upload high-quality video assets to your Performance Max campaign.

2. Ensure your product feed is active and well-optimized.

3. Google will automatically serve these ads in “browsy” placements, like Discover or Shopping, where relevant.

Read the full Google announcement here.