Google has introduced a new experiment for Performance Max (PMAX) campaigns, designed specifically for retailers. This test, called “Asset testing for retailers,” allows advertisers to compare the effectiveness of feed-only campaigns against campaigns that include additional assets—all within a single PMAX campaign.
Instead of running two separate campaigns, this experiment splits traffic within one PMAX campaign:
- Control Group: Uses a feed-only approach.
- Treatment Group: Uses the feed along with additional creative assets.
Advertisers can track the results through the Experiment report, making it easier to determine whether adding assets improves performance. After the test, they can choose to apply or discard the changes based on the findings.
This feature simplifies A/B testing for retailers by eliminating the need for multiple campaigns while providing clear insights into the impact of assets on performance. Advertisers can confidently optimize their campaigns if assets drive better engagement and conversions.
Want to try it out? Check Google’s help page for more details on setting up the test.
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