Google has been experimenting with a new ad format within its Search Generative Experience (SGE). This new ad format aims to revolutionize the way users interact with sponsored content by providing AI-generated answers alongside ads in a carousel format titled “You May Also Like.”
The “You May Also Like” carousel is a novel ad format being tested by Google within the Search Generative Experience. When users ask follow-up questions to their search queries, the SGE provides an AI-generated answer alongside sponsored content. This carousel showcases a variety of products, complete with titles, images, and company names. The goal is to offer users more relevant and useful information that aligns with their search queries, thereby enhancing their overall search experience.
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Potential impacts on Click-Through Rates
While the introduction of this new ad format presents exciting opportunities, it also poses potential challenges for advertisers. It is anticipated that the “You May Also Like” carousel within the SGE may decrease click-through rates (CTR) for both organic and sponsored content by up to 30%. However, it is important to note that securing higher placements within the SGE can positively impact CTR.
SEO consultant Glenn Gabe noted that the sponsored content module appeared after asking follow-up questions in the SGE. However, this feature was only visible for a day during Gabe’s testing, indicating that Google is actively experimenting with different ad formats and experiences.
These ad formats are still in the testing phase, and Google has not provided specific details about the potential costs associated with these placements.
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