Google revealed upcoming changes to how suspended Google Ads accounts are managed. Starting in June 2024, these accounts will face stricter limitations on the actions that advertisers can take during the suspension period.
Under the new policy, the functionality of suspended Google Ads accounts will be limited primarily to essential administrative tasks. Advertisers will still have access to their billing information and security settings but will be restricted from making any changes to campaigns, creating new assets, or modifying any suspended entities.
Permitted actions during suspension:
- Billing: Advertisers can make payments, download tax documents, and update payment methods.
- Account settings: Options to cancel accounts and claim refunds will remain available.
- Appeals and verification processes: Advertisers can still initiate appeals or undergo verification processes to challenge suspensions.
- Security settings: Updates to security settings are allowed to ensure account safety.
- Navigation and reports: Account holders can navigate through their accounts, read information, and download reports.
Implications for advertisers
While the new restrictions give Google greater control over suspended accounts, they also ensure that advertisers retain limited capabilities to manage essential aspects of their accounts. This balance is crucial for maintaining account security while also providing advertisers the opportunity to resolve issues and regain full account functionality.
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