After years of flying blind inside Performance Max campaigns, advertisers now have what they’ve long asked for—channel-level reporting is finally here.

This new feature from Google Ads gives you a full breakdown of PMax performance by individual Google channels (Search, YouTube, Display, Discover, Gmail, and more). No scripts, no workarounds—just clean visibility, straight from the dashboard.

What’s new?

With PMax Channel Reporting now live in many accounts globally, here’s what you can now see:

• ✅ Conversions, clicks, impressions, and costs by channel

• ✅ Breakdown across Search, YouTube, Display, Gmail, Discover, Maps

• ✅ Visual insights that show where your results are actually coming from

• ✅ Format-level splits, including product feeds vs. video ads

This is a huge shift—until now, advertisers had to guess (or rely on third-party scripts) to estimate where PMax conversions came from. That’s no longer the case.

How to use it (without screwing it up)

Don’t treat this like a spend control panel. It’s not about picking winners and micromanaging. Instead, use the new data to spot opportunities:

• 🧠 Identify creative gaps (e.g. YouTube driving impressions but not conversions? Time to fix the video.)

• 🧩 Spot audience mismatches (Display high CTR, low conv. rate? Wrong offer.)

• 🎯 Focus on marginal ROI, not average ROAS by channel

• 📈 Look forward: Where will your next profitable conversion come from?

PMax is designed to work as a unit. This view gives you diagnostic clarity, not control over budget allocation per channel. Use it to sharpen strategy, not to revert to manual channel silos.

When can you access it?

The rollout is happening now in open beta across global accounts. If you run PMax, go check your reporting tabs—you might already have access. 

Thomas Eccel spotted this update first.