In a new update announced at GML 2024, advertisers can now leverage Pmax Customer Lifecycle Goals to create more personalized and engaging ads. This feature is designed to target both potential new buyers and loyal members, making it a versatile tool for businesses looking to expand and retain their customer base.

Key features:

• First Order Promotions (NCA): Highlight direct discounts to new users, effectively reducing their initial hesitation to make a purchase. This strategy is highly effective in converting potential buyers into actual customers.
• Member Price Retention Goal: Gain a competitive edge by offering exclusive benefits, such as price reductions, to members of your loyalty program. This approach not only encourages repeat purchases but also strengthens customer loyalty.