Google is ending the use of third-party cookies in Chrome by fall, but some sites can temporarily use them until the end of the year. Sites can request more time to move away from these cookies. A special trial lets sites use cookies until December 27, 2024, but they must adapt by then.
This delay helps marketers who rely on these cookies for targeted ads, but they need to adjust to a cookieless approach by December.
Sites can join the trial by using JavaScript to get special tokens, which are added through a <meta> tag, not in HTML code or an HTTP header.
They should set up these tokens by April 1, 2024.
For more details, consult Google’s complete guidance.
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