Google has introduced two new values for the excluded_destination attribute in Google Merchant Center:
✅ YouTube Affiliate (youtube_affiliate)
✅ YouTube Merchandise (youtube_merchandise)
These updates allow advertisers to exclude their products from appearing in specific YouTube listings, providing better control over where their campaigns are displayed.
This change, first reported by Emmanuel Flossie, gives merchants more flexibility in managing their ad placements, ensuring their products appear only in the most relevant channels.
For more details, refer to the official excluded_destination attribute specifications in Google Merchant Center.
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