Google has announced updates to how conversion data is collected and used for Google Merchant Center merchants. Here’s a brief overview of the changes:
- Expanded data collection: Google will now collect all conversions from your website, including those from clicks on Google Search results and other sources.
- Enhanced reporting: These changes aim to improve performance data reporting, helping you make better business decisions.
- Optimized experiences: Conversion event data will be used to optimize shopping search experiences and improve Google products and services.
If you prefer to opt out of this new data tracking, you can:
- Disable the conversion setting in Merchant Center or Shopify.
- Unlink your Google Analytics and Merchant Center accounts.
Menachem Ani shared a screenshot of the email he received from Google over on X.
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