Google Merchant Center has introduced a new feature that allows users to manage and create ad campaigns directly within its interface. This update can be found under the Marketing section, specifically in Ad Campaigns.

With this new feature, users can view all active Shopping and Performance Max (Pmax) campaigns. Key metrics such as clicks, conversions, cost, and cost per conversion are readily available, providing comprehensive insights into campaign performance.

Not only can users monitor their campaigns, but they can also make significant adjustments. You can change the campaign status, budget, name, and feed label directly from the Merchant Center. Additionally, creating new Pmax campaigns is now more streamlined and can be done within the same interface.

An added time frame selection feature offers further insights into campaign performance. This works similarly to a Google Ads Summary but is specifically focused on shopping and Pmax campaigns, ensuring users get the most relevant data for their advertising needs.

This update was first spotted by Thomas Eccel.