Google Merchant Center has been automatically creating and applying promotions to some products during the Black Friday holiday season. While this feature is not entirely new, it has gained significant attention due to the surge in discounts during this time. The revamped Merchant Center now offers a wide range of automated functionalities, making it easier than ever for online retailers to manage their promotions effectively.
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When Google identifies promotions on your website, it notifies you through the Merchant Center dashboard.Â
You have the flexibility to remove this connection at any time if you wish to discontinue the automated promotions.
Rachel Lowell posted about this on X and shared screenshot about this update:
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