Starting April 21, 2025, Google will update how it counts clicks in Google Merchant Center to match the way Google Ads tracks them. This change is part of Google’s effort to align reporting across its advertising platforms and provide more accurate performance data.

What’s changing?

Right now, Google Merchant Center reports all interactions—including swipes, views, and other actions—as product clicks. That can make things a little misleading when you’re comparing performance with Google Ads.

With this update, Merchant Center will adopt Google Ads’ standard for click reporting. That means only actual clicks (or the primary user action for the ad format) will be counted as product clicks.

Here’s how Google Ads defines interactions:

“The main user action associated with an ad format—clicks and swipes for text and Shopping ads, views for video ads, calls for call assets, and so on.”

So, starting April 21, 2025:

• Your click data in Merchant Center may look different—both current and historical reports will be updated to reflect the new definition.

• Your Google Ads reporting will stay the same.

If you’re running Shopping ads or tracking performance in Merchant Center, expect to see a change in your click metrics.