Google is experimenting with a new type of local ad in its search results, named “Choose a place in the area.” These ads merge image carousels with list views, providing a visually engaging and detailed method for users to explore nearby businesses. This addition represents a fresh enhancement to the Search Engine Results Page (SERP) for Google Local Ads, utilizing your location extensions/assets.

There’s no requirement for manual control over this feature on the platform; it will automatically appear if you’re utilizing local search ads. This could offer a significant advantage as it introduces another dynamic avenue to highlight local businesses in proximity to the user’s location or related to their search interests, potentially increasing visibility and customer engagement.