In May 2024, Google announced a new feature: Digital Coupons. This innovative addition is designed to enhance Performance Max (PMAX) campaigns for store goals and will be displayed prominently on Google Maps.

Key features of Digital Coupons:

• Global availability: Digital Coupons will be available in all regions, with the exception of European Economic Area countries.
• Easy access and sharing: Users can view, save, and share these coupons with friends and family, making it easier than ever to take advantage of promotions.
• Versatile redemption: These coupons can be redeemed both online and in physical stores, offering flexibility to consumers.

During the pilot phase, advertisers who integrated Digital Coupons into their PMAX campaigns for store goals witnessed a +42% increase in click-through rates (CTR). This significant boost underscores the potential of Digital Coupons to drive engagement and conversions.

For those looking to leverage this feature, it’s essential to understand how to create a Performance Max campaign for store goals and effectively use Promotion Assets.