Google is piloting a new feature called Business Links, designed to enhance Search ads by targeting varied user intents within a single ad. Currently, in limited release, advertisers interested in joining the pilot can contact their Google representative.

Key features of Business Links

• Multi-intent targeting: Business Links allow multiple headlines per ad to capture diverse customer needs.
• AI-driven optimization: Google AI generates additional headlines and enhances descriptions, improving relevance and performance.

Setting up Business Links

Add Business Links at the account, campaign, or ad group level:

• Navigate to Campaigns > Assets in Google Ads, select Business Links, and add details like text, description, and URL.
• Business Links work alongside site links for added flexibility.

Managing and enhancing Business Links

Business Links can be paused or removed as needed. By default, Business Links enhancements are active, allowing Google AI to fine-tune headlines and descriptions further. Enhancements can be disabled in campaign settings.