Google Analytics 4 is revolutionizing how we understand our web traffic, with a fresh set of tools that offer unprecedented clarity into both paid and organic visitors. 

This upgrade introduces eight innovative dimensions specifically designed to track and analyze where your traffic is coming from:

• Manual Source
• Manual Medium
• Manual Source/Medium
• Manual Campaign Name
• Manual Campaign ID
• Manual Term
• Manual Content
• Manual Source Platform

These enhancements arm marketers and content creators with the tools to dissect user behavior and channel performance. Enhanced reporting, exploration, segmentation, and audience analysis capabilities mean you can fine-tune your content strategy with precision, ensuring your marketing efforts are as effective as possible.

These new dimensions are populated based on the UTM parameter values passed in click URLs for websites and the following new UTM values passed in the campaign_details event for mobile apps:

• FirebaseAnalytics.Param.CAMPAIGN_ID
• FirebaseAnalytics.Param.SOURCE_PLATFORM

The session-scoped dimensions are also available in a new Manual report, which you can access by clicking View Manual campaigns in the Acquisition overview report in the Life cycle collection. 

Dive into Google’s announcement to explore these features.