Google Analytics 4 has recently introduced new reports that allow users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360.
This integration of reports in Google Analytics 4 should make it easier for advertisers to analyze the performance of their campaigns and achieve better results.
Upon successfully integrating your different advertising platforms, you’ll be able to access the reports by simply choosing the integration-specific summary card that has been included in the Acquisition overview report. As an illustration, if you decide to integrate with Display & Video 360, you will find an option to “View Display & Video 360 campaigns,” leading you to the recently added Display & Video 360 report.
If you unlink a buying platform from your property, the report will still be accessible from the Acquisition overview report so you can continue to analyze historical data.
New traffic source dimensions
Google Analytics 4 has introduced additional traffic source dimensions to enhance the new acquisition reports. These dimensions become accessible when you connect with Campaign Manager 360, Display & Video 360, or Search Ads 360. They can be applied at the event, session, and user levels.
With this update, you can utilize cross-channel dimensions such as Source, Session source, and First user source to gain insights into cross-channel acquisition data. Furthermore, integration-specific dimensions like SA360 source, SA360 session source, and SA360 first user source are now available for analyzing acquisition data related to specific buying platforms.
You can now establish links between Google Analytics 4 (GA4) properties and AdSense accounts directly from Analytics. If you’re using GA4 subproperties or roll-up properties, you can now establish links between those properties and AdSense accounts independently from the source properties.
Find more details here.
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