Google has introduced a new feature that enables the creation and application of Google Analytics 4 audiences directly within Google Ads. This integration allows marketers to gain a deeper understanding of their target audience, make informed decisions, and optimize their advertising strategies for better performance.
To further enhance audience analysis and reporting, Google Analytics 4 now offers additional dimensions across various features. These dimensions provide descriptive information that helps explain the data, such as audience names, user locations, and transaction IDs. The following GA4 features now support the new dimensions:
- Audience Builder
- Segment Builder
- Custom Reports Builder
- Data API
You can find all details here.
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