The Google Ads “campaign change simulation” was released on LinkedIn a few days ago, but has now been rolled out to more accounts. PPC expert Thomas Eccel reveals the possibilities of this tool:
“With this Google Ads simulator you can see how specific metrics change if you increase or decrease the daily campaign budget:
1) You can analyse changes in:
- Cost
- Clicks
- Impressions
- Top Impressions
- Conversions
- Conversion value
2) You can set specific time frames to simulate performance:
default
- Next 7 days
- Next 14 days
- Next 30 days
- Next 60 days
- Next 90 days
custom date range possible too now.
Those simulations are based on historical data,” published Eccel on his LinkedIn profile.
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