Google Ads has just rolled out an update to Video Reach Campaigns that now allow advertisers to s.  scale their video creatives across multiple platforms, including in-feed and Shorts, in addition to the traditional in-stream ads. 

This update means you can quickly choose the video ad format you want to use right from campaign settings. In the official announcement of the new update, Google claims that multiformat ads paired with the power of Google AI deliver more reach and efficiency.

“In testing, campaigns opted into all three inventory types delivered an average of 54% more reach at 42% lower CPM than in-stream-only Video Reach Campaigns,” it is stated in the official Google announcement.