Google Ads has made a change to how its Target Return on Ad Spend (tROAS) recommendations work, and it’s something advertisers need to be aware of.

Before, Google Ads would recommend increasing your daily budget based on performance opportunities. You had the choice to manually set and confirm the new budget.

Now, when you apply a tROAS recommendation, Google Ads automatically increases your daily budget. You no longer need to manually confirm the budget change—it’s applied along with the tROAS setting.

This new feature can be risky. Business owners or agencies who use the Google Ads mobile app might accidentally click on recommendations, leading to unexpected budget increases and higher costs. If you aren’t paying close attention, your ad spend could quickly rise.

Be cautious when applying tROAS recommendations. Always review what you’re approving, especially now that budget increases are automatic. Staying aware will help you avoid costly surprises.

This update was first shared by Thomas Eccel on his LinkedIn profile.