Google Ads has rolled out a new feature for Performance Max (Pmax) and Standard Shopping campaigns—the tROAS Insight Box. This tool is designed to enhance transparency and understanding of Return on Ad Spend (ROAS) for advertisers, ensuring more efficient campaign management.

The tROAS Insight Box serves as a diagnostic tool by displaying whether your Actual ROAS falls within the expected range based on historical data. This feature provides a visual representation through a graph that outlines weekly ROAS averages, inclusive of projected conversions, making it easier to track performance trends at a glance.

What sets this tool apart is its ability to calculate typical variations in your campaign’s performance. When your target ROAS is within this range, you can confidently say you’re on track to meet your advertising goals. Google assures users that despite some conversions potentially costing more or less than the target, the overall aim is to maintain your conversion value per cost equal to your set target ROAS.

This update was first spotted by PPC expert Thomas Eccel.