Google Ads is rolling out an update that will let advertisers see where their Performance Max (PMax) ads are appearing, including on Search Partner Network sites. This is a significant change because it’s the first time Google is providing this level of detail for PMax campaigns.

Starting in March 2024, the Performance Max Placement report will include data from Search partner network sites. This means advertisers can see their ads’ placements across not just Google’s own sites and display network but also on other search sites that are part of Google’s Search Partner Network.

This update follows Google’s decision in December to allow advertisers to opt out of the Search Partner Network for their Search and Shopping ad campaigns. This opt-out is available even to those using Performance Max and Universal App Campaigns, giving advertisers more control over where their ads appear.

Read all the details about this Google Ads update here.