Google Ads is experimenting with new incentive programs aimed at benefiting both agencies and advertisers. This move seeks to address feedback suggesting that agency incentives fall short compared to those offered directly to advertisers.
The discussion gained traction on X (formerly Twitter) when Reuben D. Rock raised a concern:
“Why are Google Partners stuck offering a $500 credit when customers can sign up for Google Ads directly & get a $3000 credit now? Seems like a disincentive to run ads with an agency.”
Ginny Marvin, Google Ads Liaison, responded with insights into their current efforts:
“Thank you for your feedback – it helps inform future benefits and updates. We’re constantly testing new offers for agencies and advertisers. Currently, the team is piloting a range of values for new customers in limited markets based on advertising budget. They’re also exploring what experiences from this type of offer format would be most impactful for agencies.”
The outcome of these tests could reshape how agencies engage with Google Ads and provide more compelling reasons for advertisers to partner with agencies.
Stay tuned for updates as these pilots unfold.
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