Google Ads has introduced a new feature that allows advertisers to book a tagging appointment directly through the Google Ads console. This initiative aims to simplify the process of setting up accurate tracking for your campaigns, ensuring optimal performance and ROI insights.
This update was spotted by Natasha Kaurra who posted about this on her LinkedIn account.
With this feature, you can connect with a Google Technical Support team member who will guide you and your developer through the implementation of Google tags. The session typically lasts between 30 to 60 minutes and helps establish a solid measurement foundation for your ads.
Step 1: Receiving the Prompt
When eligible, you’ll see a notification in your Google Ads dashboard that reads:
“Book a tagging appointment: Connect with the Google Technical Support team to implement conversion measurement in your account.”
Step 2: Booking the Appointment
Clicking on the “Get Started” button will take you to a detailed booking form.
Here’s what Google highlights about the importance of tagging:
Accurate ROI Measurement: Gain valuable data about ad clicks to understand your return on investment.
Performance Insights Across Channels: Monitor how your ads perform across various devices and platforms.
Advanced Opportunities: Unlock features like Smart Bidding within your Google Ads account.
Why It Matters
Conversion measurement is a cornerstone of digital marketing success. Proper tagging ensures that you can track customer actions valuable to your business, enabling data-driven decision-making.
Google’s support streamlines this process, reducing the technical burden and allowing you to focus on optimizing your campaigns.
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