Google Ads has introduced a game-changing feature for advertisers—codeless form tracking through Tag Manager. This update allows marketers to track lead form submissions without needing complex manual coding.
What’s New?
- Codeless Event Creation: Track form submissions easily with no coding required.
- Flexible Tracking Options: Customize tracking with multiple URL matching types—such as “URL is,” “URL contains,” or “URL starts with.”
- User-Friendly Interface: Set up conversion tracking quickly with an intuitive wizard-like process.
Why It Matters
For marketers with limited technical expertise, this update removes significant hurdles. By automating what used to be a coding-intensive process, advertisers can now save time and focus on optimizing campaigns instead of troubleshooting tracking issues.
First Look
This feature was initially spotted by Dennis Quaid, who shared a screenshot of the new interface on X:
Bottom Line
Google Ads’ codeless form tracking streamlines workflows and lowers the technical barriers to conversion tracking—making it faster, simpler, and more accessible for all advertisers.
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