1. Simplified Setup

Advertisers can quickly set up Video consideration and reach experiments with the new streamlined process. The platform now automatically creates control and treatment arms, saving time and reducing manual effort.

2. Creative Variation Testing

Testing different video ad variations is more flexible, allowing easy addition or removal of assets in the treatment arm. This update helps measure the impact of changes on key metrics such as cost-per-view, cost-per-conversion, and Brand Lift.

3. Flexible Confidence Intervals

Results are available within days, providing advertisers with directional insights. Over time, confidence levels increase, reaching up to 95% statistical significance.

4. Error Prevention

The update includes features designed to help advertisers avoid setup errors, ensuring accurate and reliable results.

5. Comprehensive Metrics

The platform measures a wide range of metrics, including brand lift, conversions, clicks, and view rates, offering a full picture of video ad performance.

6. Advanced Options

For more complex testing needs, custom experiments are available, including non-creative tests and multi-arm experiments.