Google Ads is experimenting with a feature that could give advertisers more precision over where their Search ads appear — or don’t.
Spotted by Natasha Kaurra and shared on X, the test introduces URL inclusions and URL exclusions directly within the Search campaign settings. From the screenshots she posted, it looks like advertisers will be able to specify which URLs they want their ads to show up for, or block certain URLs entirely.
At the time of writing, this appears to be a limited rollout. Not all accounts have access, suggesting it’s part of a small-scale experiment rather than a full launch.
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