The campaign optimization score and Recommendations are now showing when you set up a new campaign in Google Ads. This recent update was shared by PPC expert Thomas Eccel on his LinkedIn profile.

Directly when you set up a campaign, Google Ads tries to show you recommendations (tROAS, CPA, Sitelinks, etc.) to uplift the Opti Score showing on the top right.

Opti Score Recommendations are now appearing in various scenarios:

•  In the Account Recommendations Tab
•  When you search for a keyword on Google and it part of one of your accounts
•  When you set up a new campaign -> NEW ✅