Google Ads Update: New RSA Recommendations

Google Ads has introduced a new recommendation feature that states “Works well with your Responsive search ads”. This tip aims to help advertisers enhance the performance of their Responsive Search Ads (RSAs), allowing for more effective campaign optimization.

In addition to this, it’s important to note that in April 2024, Google Ads also introduced a recommendation label called “AI Essential”. This label highlights key recommendations powered by artificial intelligence, designed to further improve your ad campaigns.

With these new features, advertisers can leverage Google’s insights to fine-tune their strategies and achieve better results in their advertising efforts.

Hana Kobzová has noticed this update first.

google ads rse

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